Search engine optimization makes your business appear on Google, Bing and all other relevant search engines.

SEO stands for search engine optimization, which is a set of practices designed to improve the appearance & positioning of web pages in organic search results. A good SEO strategy is essential for improving the quality and quantity of traffic to
your pages.

In its simplest form you’ve created a website because you want people to buy your product, subscribe to your service, or even just read your content. Whatever your industry, the goal is the same, you want people to visit your website/store. For example if you own a milkshake shop in Sydney, you want your website to be number 1 when people Google: “milkshake Sydney”. Because the chances of people clicking on your website are much higher when it’s the top result and it gives you a more reliable look!

SEO is a very under appreciated practice in business and marketing, it can be a huge difference in a successful month or disapointing one. The idea behind SEO is to optimize your page in order to become the top result, you can climb those rankings and become one of the first results that people see, meaning you will increase clicks and traffic to your site - In a nutshell, more clicks = the potential for more sales/customers!